Category: Uncategorized
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Laws of Marketing – traditional to modern
This book was published in 1994 and still holds marketing gems relevant for today. Here is my take on five of the ‘Laws’ detailed in the book, and how they continue to be immutable 30 years later in the age of digital & social media marketing, social media influencers and customer behaviour driven marketing strategies. …
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Can WhatsApp function as a Lead management tool?
Well why not? Not so long ago, I had the opportunity to meet a group of dynamic sales executives who have mastered the art of using WhatsApp as their primary communication tool. Their innovative approach not only streamlined their workflow but also transformed how they engage with customers. In the bustling world of sales, where…
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Why do we need Product Managers?
Won’t project managers suffice? Heard this one before? Well, I’m no stranger to it either. While the internet is bursting with articles on this topic, here’s my two cents on the matter. In the ever-evolving world of business, “product management” and “project management” work hand in hand, seamlessly collaborating like a well-coordinated team at an event.,…